5 Marketing Trends To Try This Summer

Street Food

You don’t need a food truck to serve up some trendy grub! Everyone knows food trucks have taken the culinary world by storm. Summer is the perfect time to capitalize on some of the things that make food truck food so popular. Portability, convenience, and an overall sense of fun are what make people flock to food trucks. Incorporating these elements into your dishes can liven up a summertime menu.

 

Global Inspiration

Global cuisine has been steadily trending for over a year now and it still has steam. People love the idea of mixing and matching cultures when they go out to eat. Even if it’s something as simple as your condiments, adding ethnic flare to your offerings is a good way to create dishes your customers will remember.

 

Plant-Based Dining

In the summer time, diners continue to search for lighter options. Plant-based options have been on the rise as more and more diners look for meat alternatives beyond salads and the traditional veggie burger. Consumers are looking for plant-based burgers that look and taste more like a real burger. Pulled “pork” and “sausage” crumbles made with faux-meat create memorable dishes that create an experience for diners.

 

Colorful Plates

Summer is the time to add some color to your menu! Think purple cauliflower, purple cabbage, purple potatoes, red and yellow bell peppers, and lots of beautiful berries! Smoothie bowls and “Buddha” bowls are also popular ways to showcase both trendy and colorful dishes this summer.

 

Specialty Drinks

Summer is the perfect time for a cool, refreshing beverage. What are you serving? Studies show millennials are shying away from soft drinks and many are even searching for non-alcoholic options when dining out. 87% of millenials drink tea. Try offering a basic iced tea with a fruit flavored simple syrup. Including some tonic waters with unique flavors or “mocktails” is also a good way to add value to your drink menu.

 

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