There’s so many ways to advertise your business. With today’s technology, one of the fastest growing trends is to utilize social media to reach new and current audiences. Which one should you use? We are going to explore two of the biggest platforms for advertising: Facebook and Instagram.
Both Facebook and Instagram allow you to integrate these applications together to create ads. These can be run for both pages through a program called “Ads Manager”. This program is fairly easy to use and lets you start by selecting a marketing objective. This will help you to evaluate whether or not your campaign was successful. Next, it provides a number of tools to help you select your target audience. This can be done by identifying the age, gender, demographic, location, interests, and behaviors of your audience. You can also choose the placements of your ads, or choose to let Facebook/Instagram automatically place these ads for you. Placements indicate where your ad appears within the newsfeed or story of the platform. Next you will set your budget and schedule. You can choose to run your ad right away or schedule it for a later date. You can also decide if you want to have a daily or lifetime budget. The final step is to create your ad! Facebook and Instagram have different specs and options for advertisements, but both will require you to have some great photos to feature. The photo should be the star of your ad!
As you can see, both of these platforms will allow you to reach a wide audience of users across all different types of devices. So what’s the difference? It’s important to consider what type of ad you are creating. Will it be using more text or visuals? While neither platform is built to accommodate a lot of text, Facebook is more suited for ads with a greater amount of text than Instagram is. Probably the most important point to consider when deciding which of these platforms is best for you, is what age group your ad is trying to reach. For the first time, Facebook’s under 25 demographic is dropping, loosing 2.8 million users last year, with that number projected to increase. This demographic is looking for social media options that allow their photos and videos to disappear. This now includes Instagram. If you’re looking to target a younger audience, Instagram is a good place to start. Facebook, however, still has a lock on the rest of the age demographics. The only age group still slow to join is 65+, with only 1 in 4 having an account.
We hope this information will help you to develop a game plan when it comes to marketing on social media. While the options may seem endless, this is a good place to start.