Social Media Tips for Success

As our 2016 Food & Culinary Expo draws closer, we are excited to help you #GetSocialwithSFS. In addition to our regular blog posts featuring yummy recipes and seasonal ideas, we will be sharing some social media tips that we hope will be helpful as you continue to expand your online presence.

This week, we will be focusing on formulating a plan to get your social media platforms up and running. Here are five tips for social media success:

Make a plan.

When you begin dinner service, you don’t just let the chef send out whatever they want, do you? No! You have a menu that’s been planned ahead of time. The same principle applies to social media. You need to begin my planning a strategy that works best for you. Check out this site to see how to make a great social media marketing plan

Know your current presence.

Even if you haven’t established a social media presence online, that doesn’t mean others haven’t been talking about your business. Knowing what your customers are saying is crucial for developing a strategy and starting with a clean slate. Be sure to check the top sites like Yelp, TripAdvisor, and even Facebook to see if there are any reviews you need to address. If there is already a conversation about your business on these platforms (good or bad) they may be the best place to start.

Don’t be a ghost.

Your social media platforms won’t do much to grow your business if you aren’t posting on them. If you have a hard time remembering to post, schedule them! The infographic below will give you an idea of the optimal time to post on the most popular platforms.

Build relationships.

Social media is about more than just putting information out there. The goal is to build relationships that turn into customers. Be engaging. Get your followers involved and show you care about their feedback.

Analyze.

There are so many great tools out there to help you collect data about your audience. Translating this data into action can help add to your bottom line. Check out this site for a list of great analytics options.